Case study:
ALTER MUSIC
SINGLE-MIND collaborated with a record label - before they were a record label.
First, find clarity
The record label founders go through the proprietary SINGLE-MIND process.
A brand needs naming
The label will disrupt the music industry with a SINGLE-MINDED desire to partner with artists, rather than take advantage.
A record label needs a logo that states its point of difference
The logo reflects ALTER MUSIC's deep rooted passion for music - and stands out as a forward thinking SINGLE-MINDED alternative to the current industry options.
A start-up needs pitching
An information giving format evoking the founder's long, successful history in the music industry - as well as their relationships with talented artists and music that connects.
(Documents blurred for privacy)
A brand needs a complete identity
A brand bible, created exclusively for ALTER MUSIC, considers every aspect of their internal and external business dealings. Also, a SINGLE-MINDED graphic language allows ALTER MUSIC to easily communicate its mould-breaking operating and partnership structures.
Partner brands need designing
ALTER MUSIC's creative partner SPEED DIAL go through the same proprietary SINGLE-MIND process.
To create a brand logo that precisely evokes who they are as a dance label.
A website needs to act as a storefront
A clean website - and a departure from the usual record label format - states that ALTER MUSIC is something new and different.
Then a record label culture can grow
With all the brand elements in place, ALTER MUSIC has a foundational identity from which its culture can grow... and grow...
SINGLE-MIND can do this for you, your brand, your idea or need - With clarity
